All posts by Jon Sicotte
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Generating Consumer Excitement With New Beers
Sometimes,a more established brewery may get overlooked by consumers. The “new candy bar” syndrome can run rampant through an industry. With a background in radio...
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Cider Corner: Overcoming Hurdles at the Start
Just getting up and running is the biggest challenge for any cidery. Now in their sixth year, Schilling Hard Cider CEO Colin Schilling and CFO...
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Tips on Making Your Beer its Best Everywhere
If your beer is being served in your brewery at your taproom, make it the best experience possible. If you leave your brewery, either work...
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Getting the Right Fit with a Distributor
After leaving your taproom and looking to expand on your brewery’s territory, there are many way to go about it. One way is to self-distribute...
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Brewer Magazine Q&A: Jared Williamson, Schlafly Beer
This is a part of a continuing series of Q&As with brewers from across the U.S. Brewer Magazine will share business and personal insights from...
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Involving Customers is Vital to New Product Development
Using taproom feedback was vital in the formation of a new hard sparkling water for Eel River. Craft Clarity is a new product the brewery...
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Evolving Your Brewery’s Portfolio
Constantly evolving and adapting is a key for today’s craft brewers, especially on draft. It’s not often you will see the same flight of taps...
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Putting Your Brewery’s QC in Writing
As your brewery’s chain of command grows, handing information down from person to person is not effective and the “telephone game” could end up happening,...
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Flipping the Script on Online Complaints
Larry Horwitz said it took a while for he and his brew team to capture what the essence of a strongly worded complaint or snippy...
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Should You Self-Distribute?
Finding that happy-medium of making a good margin off a product outside your taproom can be a quandary, especially when factoring in the aspects of...
