All posts by Jon Sicotte
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The Support Old Nation Demands from its Distributors
Travis Fritts has done distribution for his Michigan brewery, Old Nation, on his terms and the way he wants to do it. Fritts told Brewer...
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A New Way the Florida Brewers Guild is Connecting Consumers, Brewery Members
Beginning this month, the Florida Brewers Guild announced a new Enthusiast Member program for consumers. The goal of the program is to engage craft beer...
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Why Online ‘Humble Brags’ Are More Important Now Than Ever
Sometimes being humble matters. Right now, not so much when it come to online posts explained Paul Leone. “It is important to give regular updates,...
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Take a Look Through Baxter’s Canning Day Checklist
Baxter Brewing Quality Director Merritt Waldron recently spoke to Brewer on a variety of topics dealing with canning and we will share some of those...
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Deep Ellum Brewing Co. Video Series Recaps 2020, 2021 Beer Calendar Starts With Cadillac Bandito
The year of 2020 was a dumpster fire, but at least there was beer. At Deep Ellum Brewing Company, we made new beers last year...
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Cider Corner: Taste & See; Educating Employees to Educate Consumers
Communicating your cidery’s vision of products means constant back-and-forth with staff members. Creating those connections helps embolden tasting room and sales staff members to further...
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The Connection You Can Make on ‘Low Cash-Flow’ Nights
As sales dip in a taproom overall, what can be hit the hardest is nights that already were considered “low cash-flow” anyway and breweries are...
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5 Ways to Maximize Your Brewery’s Instagram Real Estate
Instagram has multiple platform strategies for breweries to take advantage of, including posting to your feed, sharing in stories, creating video content for Instagram Live,...
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The Ways Tröegs Creates a Virtual Beer Shelf to Entice, Educate Consumers
Looking at Tröegs website, you can see that the veteran craft beer producer has worked at creating the pages into living documents to help entice...
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Ska Introduces New Canned Seasonal Lager, Mexican Style Lager Dark
After 21 years of serving its infamous craft lager in spring and summer, Ska presents a dark variant of the popular Mexican Logger for colder...
