This week, Bulleit Frontier Whiskey and Shiner Beer officially announced their partnership. The collaboration kicked off with an event held in Dallas, Texas, to celebrate Shiner’s newest limited-time offer barrel-aged beer, Brewer’s Pride Barrel Aged Imperial Red Ale. Aged in Bulleit Bourbon barrels, the wood imparted flavors of vanilla to compliment the ale’s toasty caramel malt character. The ale is well-rounded with toasty biscuit flavors and strikes a balance between medium hop bitterness and malt sweetness. Shiner fans in Texas can find this limited-run beer at select retailers, bars and restaurants statewide.
Bulleit is excited to partner with the historic Spoetzl Brewery, the family-owned, independent makers of Shiner Bock. The Spoetzl Brewery was founded in Shiner, Texas in 1909 and has since become one of the largest craft brewers in the country. 114 years later, every drop of the award-winning beer is brewed in Shiner, Texas.
“At Shiner, we’re always inspired by bartenders who pair Shiner beers with great whiskies like Bulleit,” says Jimmy Mauric, Shiner’s Head Brewmaster. “It’s a special moment for us to bring this to life by marrying these flavors in our bold, new special Brewer’s Pride release.”
To kick off the partnership, Bulleit and Shiner hosted an event with local media and beer enthusiasts to celebrate the Brewer’s Pride barrel-aged ale. The event honored the timeless tradition of a beer and a shot by offering attendees exclusive first tastes of the Brewer’s Pride Barrel Aged Imperial Red Ale, accompanied by a shot of Bulleit Bourbon.
“At Bulleit, we believe that businesses have a great responsibility to take ownership of their environmental, social and human impact,” said Johannah Rogers, Global Brand Director at Bulleit Frontier Whiskey. “We’re proud to upcycle our barrels by giving them to breweries through the Bulleit and Beer program, and we’re excited to support local markets and celebrate the amazing partnerships that the program creates.”
As one of the fastest growing bourbons in the United States, Bulleit is honored to bring its growth to the local level, and partner with community-driven breweries. To date, Bulleit has partnered with over 25 breweries across 30 states, and over 20 limited run beers have come out of the program. This year, Bulleit’s liquids have been awarded Gold and Double Gold medals from both the SIP and San Francisco World Spirits Competitions.
Be the first to comment