Why Data Should Replace Guesswork Going Forward

For years, a brewery’s growth could be built on instinct. Many founders or brewing managers would trust their palate, while sales teams trusted relationships, and expansion decisions often relied on feel as much as forecasting. But as margins tighten and growth becomes harder to find, some of the top breweries admit that turning to data quicker — not as a replacement for intuition — is a way to sharpen forward thinking.

Read more in our Digital Edition.