What Excites These Breweries in the New Year

Hopefully, the confetti has been cleaned up, the resolutions are still going strong and 2024 has brought a rejuvenation to your brewery’s team.

For many breweries that means taking a hard look at sustainability efforts and how to better themselves in those aspects.

Lawson’s Finest Liquids has been “fighting that good fight” for years now, but CEO Adeline Druart points out that making an effort to connect what they have done to consumers can be a great selling point.

“We are looking forward to continuing to tell the story of our social and environmental impact, which is rooted in the core values of our business and recently enabled us to achieve B Corp certification,” she told Brewer.

Alan Brinton, the founder of Grey Sail Brewing added that they are excited to enhance the Rhode Island brewery’s sustainability initiatives by investing in clean energy.  

“We are currently installing rooftop solar panels that will be generating electricity before the end of the year,” he told Brewer in the fall of 2023. “Three years ago we invested in a CO2 reclamation system to capture CO2 from our fermenters and reuse it in our packaging process.”

To get the B Corp certification, Sustainability Manager Zoe Malia and many from Allagash Brewing Company work through a very rigorous assessment that looks at all different parts of the business. She shared with Brewer in this podcast (LISTEN HERE) how any brewery can get started on this process and be more sustainable going forward.

Creating a focus on cores can help strengthen a brand and Lawson’s plans to focus on its flagship, Sip of Sunshine, by adding further awareness and market penetration of core brands. 

“We are excited to get creative and find engaging ways to introduce new fans to the brand in our current nine-state distribution,” Druart said. “We also plan to bring innovation to our portfolio (in 2024) to meet what our fans and distributors have been asking for, as well as further developing our taproom offerings, including events and food experiences, which is such an opportunity for us as we are located in the heart of Vermont.” 

Atlas Brew Works has been bumping up against capacity issues, and expansion of its cores is on their mind said Daniel Vilarrubi, the Washington DC-based brewery’s Director of Brewing Operations. But it’s a two-fold approach, he added.

“We’re focusing on our core and seasonal lineups,” he said. “We’re excited to start working on a new, larger production facility in Southeast DC that will give us room to grow and experiment with new beers.”

Briton added that seeing the trends in the NA market, Grey Sail is excited to develop and market in that space as well. The brewery is also looking to battle the reduction in draft beer consumption by maintaining high-quality draft options and increasing its on-premise marketing initiatives.

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