Three Weavers Rosé-Inspired Beer Bridges Gap Between Beer and Wine

Three Weavers announces the seasonal release of It’s Blursday, a 5.5% ABV Rosé Sour designed for whatever day this is. It’s Blursday is now available at Three Weavers’ Inglewood taproom and at select California beer sellers in 4-packs of 16 oz. cans.

In a world where blursday is the norm, Three Weavers could think of nothing better than this tart, fizzy, rosé-inspired beer to enjoy all blursday long. The Three Weavers brewing team combined a lacto souring technique with additions of cranberry, tart cherry, raspberry and passion fruit for their color and tart flavor properties.

Brewmaster Alexandra Nowell explained, “The healthy additions of fruit purees during fermentation give the beer its deep pink color. Raspberry is a common flavor descriptor of rosé wines, and it builds upon the ester content of the beer. Then we dose in passion fruit because in small amounts, it provides thiol compounds that translate into tropical characters found in wines – and in our beer.”

With a dry body and restrained acidity, combined with juicy fruit flavors, It’s Blursday might make you wonder if you’re actually drinking a beer.

“It bridges the gap between beer and wine, and truly illustrates where two beverages, often perceived as opposites, are maybe not so different after all,” said Nowell. “A lot of thought went into the development of It’s Blursday to execute a wine-forward beer without using any grapes.”

It’s Blursday Rosé Sour is now available at Three Weavers’ Inglewood taproom and at select California craft beer sellers.

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