Stone Named Official Craft Beer Sponsor of USC Athletics

With college football now underway, Stone Brewing and the University of Southern California (USC) are excited to announce Stone as the official craft beer sponsor of USC Athletics. The exclusive craft partnership kicks off with the 2021-2022 football season with continued partnership into Spring sports. USC Athletics and Stone will partner on signage, advertising, experiential opportunities and on-site sales of Stone’s well-known beers at the Los Angeles Memorial Coliseum.

Stone Co-Founder Greg Koch is a proud Trojan, having graduated from USC with a degree in Business in 1987. “I spent some very memorable years at USC, including of course the tradition of walking across campus towards the stadium to take in the special experience that is Trojan football,” said Koch. “Back then, all the beer I enjoyed was consumed pre-game, and now I’m very excited to tell my 1987 self that we can finally enjoy a better beer in the stadium itself…I just have to find my 1987 self, but I know he’s in here somewhere underneath the long hair, scruffy beard and 34 years or so,” laughed Koch.

“Stone is a Southern California institution with a huge number of loyal fans in Los Angeles,” explained Maria Stipp, Stone Brewing CEO. “We’ve been looking for a meaningful way to show our commitment to Los Angeles. USC athletics brings this community together in such a powerful way. We’re here in support that with our awesome craft beers, knowing they will add to the already-awesome fan experience. We’re excited to partner with such an esteemed organization.”

“Southern California is famed for its award-winning craft breweries, so we knew we had to find a partner that would add an authentic, quality experience for our fans,” explained Drew DeHart, USC Sports Properties Vice President/General Manager. “Stone has been named the ‘All-time Top Brewery on Planet Earth’ and is committed to being a part of its community right here in SoCal.”

Stone is best known for its love affair with hops, having pioneered the now world-famous West Coast IPA style. The brewery’s flagship Stone IPA will be poured on tap throughout the Coliseum alongside Stone Delicious IPA, the Baja-inspired Stone Buenaveza Salt & Lime Lager and the brand-new Stone Hazy IPA. Fans will be able to find Stone Beers at the Coliseum and the Galen Center this year, as well as throughout Southern California and nationwide via the Stone Beer Finder at find.stonebrewing.com.

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