Sierra Nevada’s 2019 Oktoberfest to be First American Beer with Bitburger’s Hop Blend


Sierra Nevada Brewing Co. announced today that it is collaborating with Germany’s Bitburger Brewery on its 2019 Oktoberfest beer. The beer will be released nationwide in bottles in late July.

The beer is brewed with Bitburger’s famed Siegelhopfen (meaning “sealed hops”)—a classified hop blend that has never been shared outside the German brewery walls. The beer will also feature Bitburger’s custom yeast, another house ingredient gifted for the first time ever.

“Our breweries’ shared commitment to quality and family ownership made this an obvious fit,” said Sierra Nevada founder and owner Ken Grossman. “Together, our families have shared great times telling stories, enjoying food and drinking beer—the perfect conditions for a great Oktoberfest.”

Founded in 1817, Bitburger has been family-owned for seven generations. The brewery is famous for its “perfect pilsner” and its commitment to quality in brewing. The collaboration Oktoberfest will feature a rich amber color, smooth malty flavor and balanced hop character sure to turn backyards into beer gardens.

“We are thrilled to be brewing together with our friends from the iconic Sierra Nevada Brewery,” said Jan Niewodniczanski, Managing Director of Bitburger representing the seventh Generation of the family business. “Not only are we united by our passion for exceptional beer and truly unique hop flavors, we also share a long history of transatlantic exchange, leading to this exciting collaboration.”

Bitburger will visit Sierra Nevada’s facility in Mills River, NC to taste a test brew and to celebrate at Sierra Nevada’s public Springtoberfest celebration on May 11.

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