Short’s Adds Distribution Expansion into Colorado

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Short’s Brewing Company of Bellaire and Elk Rapids, MI will begin distribution of their beer in Colorado beginning in January with Elite Brands of Colorado. Official launch events will take place throughout the expanded distribution area the week of January 27.

Short’s, known widely for their flagship beers and experimental brews, prides themselves on producing fearlessly creative beers handmade by people who care in northern Michigan. Short’s plans to distribute flagship brands Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Ale), and Local’s Light (American Lager) along with Beaches Tropical Hard Seltzer beginning in January. Short’s will also be distributing the latest addition to their seasonal lineup, Psychedelic Cat Grass, and Beaches Cocktail-inspired Variety Pack beginning in March.

Distribution of Starcut Ciders, Short’s hard cider brand, has been handled by Elite Brands since 2016.

According to Pauline Knighton-Prueter, CSO at Short’s, “Elite Brands’ leadership and staff have proven themselves to be invaluable partners for the last four years as we worked to grow Starcut Ciders in the state. Our trust in their go-to-market strategy and thoughtful approach to growing brands gave us the confidence to launch Short’s Brewing Co. beers with their team.”

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