Schlafly Releases Breakout Style for 2020 in 12-ounce Cans

 Schlafly Beer, the original, independent craft brewery in St. Louis, announces the release of IPA (ABV 5%) in 6-packs of 12-ounce cans. Previously available in 6-pack bottles and 16-ounce cans, the brewery’s approachable and balanced India Pale Ale is now available in a smaller pack and can size for flexibility of multiple off-premise establishments. Schlafly’s IPA has also been one of their fastest-growing styles for 2020 in the current pandemic climate. The hazy, gold-colored brew combines hops with notes of tropical and citrus to create a perfect balance of flavor and character. Schlafly’s IPA in 12-ounce cans is now available across Schlafly’s distribution as well as the Schlafly brewpubs.

Schlafly IPA is an American ale that connects with dedicated craft beer drinkers and newcomers alike. Over the last year, Schlafly has seen an over 35% growth for their IPA packaged product.

“We continue to see this brand grow within our portfolio of core styles, and the pandemic did not slow that growth. We’ve really seen consumers gravitate towards this beer even during the pandemic. IPAs continue to be a successful category for the industry, and our IPA appeals to the hazy IPA seekers as well as new craft drinkers due to the brand’s straight-forward design and lower ABV,” says CEO Fran Caradonna. “This is a beer drinker’s beer, crafted with a medley of hops that deliver a hint of citrus and soft tropical flavors. The transition to IPA in 12-ounce cans furthers our commitment to transition even more beers in our portfolio to cans in 2021.”

Schlafly’s IPA in cans is available for $7.99 and can be found across the brewery’s distribution, as well as on draft, and in bottles at the Schlafly Bottleworks, Tap Room and Bankside brewpubs. Schlafly Beer offers curbside pick-up at all three brewpub locations.


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