RadCraft has brough back its virtual social media marketing workshops for breweries this year with the amplification of streaming services from Empowered Streaming.
The series kicked off with Kayla Stinnett of Iron City Social presenting Social Media Marketing For Recurring Brewery Events on May 10 and now Eliana Barnard, the Director of Marketing & Events at NoFo Brew Co., will join RadCraft Founder Emily Hutto for Social Media Management For Multiple Brewery Locations on Friday, August 16, for a discussion about best social media practices.
Craft breweries with multiple locations face unique communication challenges, especially on social media. From foundational decisions such as how many accounts, to messaging sales and marketing campaigns across channels, this workshop will set participants up to make social media strategy decisions that support sales at all of their venues.
“This workshop series has proved effective for craft brewery sales and marketing teams and the infamous ‘team of one’ that we see often in the industry,” Hutto explained. “I design each year’s programming for the #CraftSocialMedia series with topics that are leading our client conversations.
“This year, a very dynamic and challenging year for the craft beer industry, the focus is on boosting attendance at recurring events, making messaging decisions for multiple locations, and automating social media workflows to support sales.”
The #CraftSocialMedia experience will be improved with enhanced video and audio, faster streaming, and expanded capacity for participants to communicate with speakers and one another.
The final workshop, Social Media Automation That Sells More Beer is set for November 15.
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