As costs continue to soar for ingredients, freight and packaging, many breweries are increasingly being forced to answer a difficult question: How much can a consumer realistically absorb before pricing begins pushing them away from the category altogether?
For many breweries, developing a pricing strategy is no longer simply a math exercise built around margins. It has become a balancing act between protecting profitability, preserving brand value and keeping beer accessible enough to maintain frequency among drinkers who are becoming more cautious with discretionary spending.
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