Lonerider Expands into Distilled Spirits

Lonerider Brewing Company, an award-winning company brewing ales for outlaws, announced today the launch of sister craft distillery Lonerider Spirits. Lonerider Spirits’ first distilled spirit, a bourbon whiskey finished in sherry casks, will be released this fall in North Carolina and soon thereafter in the other eight states where Lonerider already has a presence. A second spirit is planned for 2019.

Sumit Vohra, CEO and chief drinking officer of Lonerider Brewing Company, is chairman of Lonerider Spirits. Chris Mielke, with a background in large project planning and distilled spirits production, joins Lonerider Spirits as president from his current role as vice president of business development at Lonerider Brewing Company. In doing research for Lonerider Spirits, Mielke, a former blogger for Southern Distilling News, visited more than 50 distilleries to talk with distillers about their growth strategies and key lessons learned.

For its debut, Lonerider Spirits created a sherry cask finished bourbon whiskey and is creating additional high-quality and unique whiskies from several iconic Lonerider beer recipes, including the bestselling Sweet Josie Brown Ale. Its products will complement the maverick look and feel that has made Lonerider beer famous and will be bottled at a distillery in Durham, N.C., for distribution through Lonerider Brewing’s network of more than 40 distributor partners.

“The whiskey market was the logical next step for us, given our love of craft beer, craft spirits, and current consumption trends for premium products,” says Vohra. “Lonerider Spirits is unique in that we can leverage the brand halo and distribution system built by the Lonerider brewery over nine years to immediately scale to today’s demand for high-quality craft-distilled products.”

“We can’t wait to introduce our Lonerider Spirits brand to our current Lonerider ‘outlaw’ community,” says Mielke. “We are confident our fans will be just as passionate about our spirits as they are our beers.”

Lonerider Spirits has also launched a summer Kickstarter campaign where fans can generate buzz and help create Raleigh’s first-in-market bourbon spirit. With a fundraising goal of at least $20,000, money raised will go toward first-year production and marketing costs. Pledges start at $5, and supporters will be among the first to receive exclusive Lonerider Spirits Kickstarter campaign swag and event experiences.

Be the first to comment

Leave a Reply

Your email address will not be published.