LLZ: The Citrus Kick Your Drink’s Been Begging For

Whether you’re crafting a hop water, alternative beverage, or traditional beer style, achieving the perfect balance of flavor, efficiency, and profitability remains a challenge. Today’s consumers want bold, clean, natural flavor. And breweries? They want innovation that can turn a profit.

Meet LLZ™, a revolutionary, water-soluble citrus flavor made entirely from hops.

What is LLZ™?

LLZ™ is a semi-clear, water-soluble, proprietary blend of citrus flavor produced from hop oil. LLZ™ integrates seamlessly into a variety of beverages — including hop water, seltzers, and traditional beer styles. LLZ™ is best known for its clean flavor profile and bold aroma that slaps with fresh lemon-lime energy.

Clean labeling wins with today’s consumers and LLZ™’s 100% hop-derived citrus flavor is the secret ingredient you’ve been waiting for. No fake vibes, no flavor fade. Just clean, bold citrus flavor made entirely from hops that adds seamlessly to hop waters, NA alternatives, and classic beer styles.

From Problem to Profit

Utilization is critical for profitability. Many breweries struggle with yield loss from hop pellet absorption, balancing flavor appeal, and optimizing hop utilization — especially when producing hop-forward beverages. Hopsteiner has worked with breweries across the country to develop case studies demonstrating how LLZ™ eliminates these challenges, making it easier to craft crisp, flavorful drinks with greater efficiency.

READ MORE: Inside Hop Harvest Selection Day

Consumer trends for 2024 show citrus remains the No. 1 preferred beverage flavor in the US. An equally impressive stat is the number of NA drinkers out there looking for alternative options at breweries. With summer here, LLZ™ offers a bright refreshing citrus flavor consumers crave without the flavor fade or synthetic slick consumers avoid.

Versatile Applications: NA & Traditional Beer

Whether you’re innovating in the NA space or looking to elevate your classic beer styles, LLZ™ delivers a consistent, hop-derived citrus boost without added bitterness. LLZ™ is semi-clear, highly flowable, and easy to use across a range of applications:

  • Hop Water & NA Beverages: Achieve vibrant citrus character without vegetal material, excess bitterness, or yield loss. Add 10 ppm to start and increase to desired taste for bolder flavor.
  • Traditional Beer Styles: Elevate IPAs, lagers, and wheat beers with a fresh citrus kick. For beer applications, we recommend cold-side dosing at just 10 ppm to start, adjusting as needed for a stronger flavor impact.

Benefits of Choosing LLZ™:

✔ Concentrated Citrus Flavor
✔ 100% Hop-Derived
✔ Semi-Clear and Flowable
✔ Cold-Side Applicable
✔ No Vegetative Material
✔ No Bitterness

LLZ™ is the perfect opportunity to refresh drinks this summer that cater to evolving consumer preferences. Whether crafting hop water, NA options, or enhancing your core beer lineup, LLZ™ from Hopsteiner is the key to unlocking bold, citrus flavor with maximum efficiency.

For more information, visit Hopsteiner LLZ™.

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