Before chasing the next sales opportunity, taking a harder look inside your own walls may lead to a shift in savings. As margins tighten and volume becomes less predictable, production efficiency has shifted from a manufacturing concern to a business strategy. The breweries protecting profitability aren’t necessarily producing more beer. They’re producing it with greater consistency, fewer surprises and a better understanding of where labor, equipment and processes either create or destroy value.
That starts with recognizing that the biggest production challenges often aren’t mechanical at all.
“When looking at optimizing efficiency in production, the three factors that we consider are man, method and machine,” said Russ Robertson, brewery operations director at Asheville’s Highland Brewing Company.

