Goat Patch, Colorado College Plan to Rebrand Beer in Honor of Sesquicentennial​

In honor of Colorado College’s upcoming​ 150th anniversary, the institution has collaborated with Goat Patch Brewing Company​ to rebrand its popular blonde ale as a CC beer, creating a unique and celebratory beer,​ fusing tradition with innovation.

Inspired by Vice President and Director of CC Athletics Lesley Irvine, who recognized​ the trend of colleges crafting their own signature beers, this collaboration became an​ inevitable choice. Goat Patch brews were made available at Ed Robson Arena nearly two​ years ago and have become extremely popular with the community attending events​ there. As Irvine aptly put it, “Why not us?”

“This is such an exciting and fun partnership for Colorado College with a high-quality​ local business,” Irvine said. “Goat Patch aligns with our own values of commitment to​ community and their competitive spirit is reflected in their high-quality outcomes,​ which aligns so seamlessly for us. This helps build community, pride, brand, and loyalty​ in a highly visible way. We are grateful for their willingness to partner, and we are​ excited to bring the CC community their very own beer — particularly in celebration of​ our 150th anniversary!”

Over the past 18 months, this collaboration has evolved from Goat Patch products first​ being served in Ed Robson Arena in 2022, to hosting various CC community gatherings​ at the brewery, to a now more strategic partnership. This effort supports local​ community building through high-quality, value-driven brands and organizations.

“Partnering with Colorado College on this special brew for their 150th anniversary is​ more than crafting a beer; it’s our way of raising a pint to their legacy,” said Cate Baze from Goat Patch Brewery. “This collaboration​ embodies our​ shared dedication to innovation, community, and a celebration of​ tradition. It’s more than just a drink; it’s a flavorful tribute to 150 years of excellence and​ the vibrant spirit of CC.”

The timing of this launch, coinciding with Colorado College’s landmark sesquicentennial​ celebration, holds profound significance. Beyond the beverage itself, this unveiling​ symbolizes shared values, dedication, and the promise of a vibrant future. It stands as​ an ode to the past while raising a collective glass to the exciting journey ahead.

Colorado College community members and the public will have the chance to decide the​ first-ever CC beer’s name through an online voting site from January 19 to February 18. The winning name will be announced at the end of March.

The newly branded beer will​ be served along with other Goat Patch beers at CC events, Goat Patch Brewery, and​ other Colorado Springs dining and bar establishments.

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