DuClaw makes Lizzo-inspired Fruity Pebbles Bathtub Shots for Unicorn Farts

Baltimore craft brewer DuClaw Brewing Company posted photos of brewer Brandon Stanko and Diablo Doughnuts shop owner Michael Roslan in a bathtub full of Fruity Pebbles last week to announce the June 2020 return of their collaboration beer, ‘Sour Me Unicorn Farts.’

“We wanted to get the word out there in a creative way before distributor preorders in December,” said DuClaw Marketing Director Madeline Caldwell. “Recreating Lizzo’s genius Skittles bathtub post on Instagram was an idea we couldn’t pass up. A lot of people had to say yes to make this happen with a small budget, and we pulled it off. It was a lot of fun.”

The shoot took place in iconic Graffiti Alley off of North Avenue in Baltimore, Maryland, and used 32 boxes of Fruity Pebbles, 36 Unicorn Farts doughnuts, a bathtub purchase that was later donated to Habitat’s ReStore, and a whole lot of glitter.

Glam was done by Meaghan Whalen of Fleurt Beauty Company, and included glitter beards, glitter armpit hair and glitter facial accents, plus camera-ready makeup. Lauren Bell of Lauren Bell Style helped with shot styling. Photography was done by Rachel Bradley, part of the DuClaw marketing team.

Sour Me Unicorn Farts will be available for distributor pre-order in December 2019. The beer will hit shelves by June 2020.

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