Deschutes Brewery announced a unique collaboration with Dovetail Workwear, a women’s workwear company based in Portland whose mission is to encourage women to enter and succeed in non-traditional occupations. Inviting women from across industries to participate in every aspect of this project in celebration, Deschutes crafted Move Maker, a Cold India Pale Ale with all proceeds benefitting Pink Boots Society who “assist, inspire and encourage women fermented/alcoholic beverage industry professionals to advance their careers through education.”
“Move Maker is a beer inspired by your favorite denim: a reliable, feel good, go-to beer that’s refreshing after a hard day of work,” said Veronica Vega, Director of Product Development at Deschutes. “This collaboration with our friends at Dovetail, a women owned and operated company, is a salute to all of the talented, hardworking women in non-traditional occupations, like brewing.”
“We are very fortunate to produce clothes for move-making women in trades and other tough jobs,” said Kate Day, Co-founder and Brand Director of Dovetail Workwear. “To be involved with a beer inspired by hardworking women? Cheers to that!”
Move Maker is a Cold IPA, a style that combines the attributes of a light crushable lager with the hop aromas of an IPA. Utilizing the Pink Boots 2020 hop blend, Move Maker has a delicate and crisp drinking experience at 6% ABV with elevated tropical fruit hop aromatics and minimal bitterness at 35 IBUs.
This small batch beer will launch in 4 pack 16-ounce cans and on draft on October 1at Deschutes Brewery’s owned and operated establishments in Bend and Portland, Oregon, and Roanoke, Virginia.
Learn more about this unique collaboration from Deschutes Brewery Product Development Director, Veronica Vega’s blogpost here.
Join Veronica and Dovetail Workwear’s Product Development Director, Sara DeLuca, in an in-depth interview here.
Be the first to comment