Deep Ellum Brewing Company will release Blind Lemon, a new craft brewed hard seltzer guaranteed not to suck, in early August. Blind Lemon will be available on draft at fine Texas drinking establishments with 6-pack and 12-pack 12oz cans to follow later this year.
“A s#!t ton of lemons were harmed in the making of this beverage,” says Blind Lemon’s packaging. The 5% ABV hard seltzer is named in tribute to blues legend “Blind Lemon” Jefferson, who began his career in the 1920s playing guitar and singing on the streets of the Deep Ellum neighborhood and went on to become one of the biggest-selling down-home blues artists in American history. He was known for his unusual vocal range and loud volume. In homage to the original Blind Lemon, the brewery’s hard seltzer bubbles over with loudly lemony flavor.
“Crafted with a process similar to our other brands, Blind Lemon makes use of beet sugar instead of the usual malted barley that is used in a typical beer,” said Kyle Willborn, Brewer at Deep Ellum Brewing. “When yeast is added, the result is an unusually spritzy and light brew. We then dose it with natural lemon flavor to create a crushable beverage that pairs well with swimming pools and Texas summers.”
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