Kick off Memorial Day Weekend with a staycation in your own state and explore the Oklahoma Craft Beer Trail passport starting May 26. The digital passport is supported by the Craft Brewers Association of Oklahoma (CBAO), and features 51 Oklahoma breweries which allows users to earn prizes along the way.
The Craft Brewers Association partnered with Bandwango, a destination experience engine, to create a mobile-friendly passport that would reward craft beer fans as they explore taprooms across the state.
“This was the piece that was missing for us after we launched the Oklahoma Craft Beer Trail with the Department of Agriculture last summer,” said CBAO Executive Director, Tabbi Burwell. “Giving beer fans the tools, whether they are Oklahomans or tourists, to explore our Oklahoma’s quickly growing brewery scene will continue to support tourism and draws business to our small, independently owned breweries.”
The digital passport requires a one-time set up to capture the user’s information. After that, users can start checking in at each brewery once they are within .2 miles of the brewery. By signing up for the passport and visiting breweries along the trail, users can earn prizes. Passholders checking in to 30 breweries will earn a trail sticker. When they (users) reach 40 breweries they will earn a trail-themed tie-dye koozie and once all breweries are checked off the passport, they will earn an Oklahoma Craft Beer Trail pint glass. All prizes are shipped directly to the passholder as they complete the trail.
Brewers also get rewarded by launching this trail too. Not only is the passport driving traffic into their breweries but brewery owners will now be able to receive data about the customers that they may not have had prior to launching the passport.
“I’m most interested in seeing who our core customer is and how that changes over time,” said Jake Miller, owner of Heirloom Rustic Ale in Tulsa. “It’s easy to trust intuitions and feelings about who frequents your taproom, but this will be a great tool to give brewers actual data about who is filling our seats and drinking our pints.”
To get the passport started, visit explore.craftbeerok.org or visit any participating taproom to scan the QR code found on coasters and posters throughout the state.
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