Thanks to James Kohn of Anthem Cider for this list. We wanted to share it with others. Recently, Brewer asked: “What have you added to your cidery lately (concepts, equipment or technology) that’s unique or making your business more successful?”
Here’s a great checklist that Kohn, who is a co-owner of Anthem, gave us:
Other cideries shared personal insight as well.
John Kowchak, the president and founder of Original 13 Ciderworks added that the Philadelphia cidery’s latest big purchase has been a 1,000-gallon brite tank.
“Canning is the biggest way for us to get our product out to a wide market, and right now we are maximizing the ability of our mobile canner,” he added. “Since we can’t increase the number of canning runs, the next best thing is to double the amount of cider we can on each run.”
Kowchak noted that by selling a quality beverage that customers come back to time and time again is a major key, of course.
“In the craft beverage market, most people will give you a shot, but selling one can of cider is not going to sustain you in the long run,” he said. “You need to develop a reputation for quality and consistency.”
After two years Kowchak feels that Original 13 is finally at a point where many of its wholesale customers will buy a new cider flavor without even asking to try it.
“They now trust us to supply them with a good quality cider that will sell well,” he said.
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