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Cider Business

Cider Business

Cider Corner: Ideas to Ponder for New Cideries Opening

January 5, 2022 Jon Sicotte

It’s a new year and cideries across the country have prepared and planned for another year of ​work. But 2022 […]

Cider Business

Cider Corner — Expert Outlook: Adjustments That Can Help Propel into 2022

December 15, 2021 Jon Sicotte

The rush to change a business plan in 2020 because of the pandemic gave cideries no chance to plan ahead, […]

Cider Business

CiderCon 22 Set for Richmond, Virginia in February

December 11, 2021 American Cider Association

The American Cider Association is pleased to announce that CiderCon® 2022 will take place in Richmond, Virginia from February 1-4. […]

Cider Business

​Cider Corner — Expert Outlook: ​Overcoming Stumbling Blocks to Grow in Years Ahead

December 8, 2021 Jon Sicotte

Along with increased costs and the loss of some in-person/across-the-bar sales, the pandemic has been a kick in the teeth […]

Cider Business

Cider Corner — Expert Outlook: How These Cideries Plan to Kick-Start 2022

December 1, 2021 Jon Sicotte

In this series, Brewer Magazine connected with various owners and decision-makers across the country to share insights into how they […]

Cider Business

Cider Corner: What Else Sells? Merch Ideas That Also Work

November 17, 2021 Jon Sicotte

Shirts, hats, and glassware may be a bulk of your cidery’s merchandise sales, but thinking outside the box to attract […]

Cider Business

Cider Corner: Can You Capture, Hold Consumer Attention?

November 10, 2021 Jon Sicotte

Developing a strategy to stay competitive amongst the surging amount of locally made beverages in your area can be an […]

Cider Business

​Cider Corner: Insights in Creating a Directed Campaign

October 27, 2021 Jon Sicotte

Creating a focused campaign for your cidery to help preach your brand message to consumers from afar can be a […]

Cider Business

Cider Corner: 4 Points to Ponder when Starting DTC Sales

October 13, 2021 Jon Sicotte

Pre-pandemic, Fenceline Cider saw about 75% of its sales came from the Mancos, Colorado taproom. “Now it is less than […]

Cider Business

​Cider Corner: Capitalizing on Online Club Creations

September 29, 2021 Jon Sicotte

If you can’t get them to come to you, you go to them. With pandemic shutdowns impacting the cider industry […]

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