Business Strategies to Keep Patrons Engaged

Hanging out as we know it is no longer for the time being, and interactions via digital means are the new status quo. Some breweries are implementing unique business strategies to keep staff and patrons engaged in this new territory of FaceTiming, video conferencing, and making imaginary friends.

Bauhaus Brew Labs has built a virtual taproom for customers and employees, a place where they could interact, without being face to face. Conversation topics can range anywhere from “bad movie sequels” to “pandemic shenanigans,” and patrons can converse about what beers they are drinking and what music they are listening to that fights the loneliness.

Short’s Brewing is offering carry-out and delivery services to the three surrounding communities, and customers can help out employees by buying “I Support Pub Life” t-shirts with proceeds going to Short’s staff. They’re offering discounts on merchandise on the website for now. For people who can’t afford to buy food, Short’s is allowing community members to pick up free pizza, mac and cheese, and soup, as long as supplies allow.

Maui Brewing Company, similarly, is offering to-go services with an additional benefit: free hand sanitizer created by its spirits brand, Kupu Spirits. The hand sanitizer is available to anyone who purchases to-go items, ranging from takeout food, six packs, crowlers, growlers, canned cocktails, hard seltzers, soda, craft beer, and logo wear. 

According to a press release from Maui: “Priority has and always will be the health and safety of our guests. In response to the impact of COVID-19 and the limited supply of CDC recommended alcohol-based sanitizer available, we’re sharing this resource with everyone in the community.”

Be the first to comment

Leave a Reply

Your email address will not be published.