In this edition of The BREWER Podcast, this Brew Review digs into the business strategy behind Warped Wing Brewing Company’s Midwest Roots Prairie-Style Belgian Wit. It’s a small-batch collaboration with Dorothy Lane Market and Cox Arboretum Foundation in Dayton, Ohio. Co-founder/VP of Sales & Marketing Nick Bowman and co-founder & Brewmaster John Haggerty break down how they turned Cox Arboretum’s edible garden into a supply partner, from harvesting lavender, bee balm, lemon balm, calendula and passionflower to integrating heirloom Ohio-grown Red Fife wheat and locally grown Chinook hops into this seasonal release. The conversation dives into how Warped Wing used this beer to align its “Share a Pint, Make a Difference” charitable program with a clear local impact for Cox Arboretum, how Dorothy Lane Market’s volume projections and sourcing philosophy shaped batch size and pricing, and why limited runs of highly local beer can build brand equity without creating long-tail inventory headaches.
