There are many strategies for craft breweries to find ways to expand their reach and diversify their offerings. Brewer Mag Executive Editor Jon Sicotte has Urban Artifact’s Scotty Hunter on the podcast to emphasize the importance of meeting customers where they are and offering unique flavors and experiences to stand out in a crowded market, including a first for the “Midwest Tart” and Fruit-Forward producer with a sweeter offering along with a new venture into THC-derived non-alcoholic sodas. They also discuss the challenges faced by breweries in shipping products directly to consumers, including unfair or inconsistent regulations that Urban Artifact is currently in a lawsuit for in the state of Pennsylvania.
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