Almost every day, around 10,000 people in the US turn 21. That means every day your brewery has a new group of consumers to market to. What are you doing to capture this audience? Evan, Richie and Cole from BrewedAt — a social media page and podcast for the Philadelphia area — has begun looking into helping its local breweries connect to this audience. They shared with Brewer Mag Executive Editor Jon Sicotte some ideas for what breweries can do to make their breweries more attractive to the Gen Z consumer along with an innovative “brewery tour” concept that is bringing in consumers via an app this summer.
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