September is Craft Malt Month… but what does that really mean for breweries, and why should you as a brewery member care? In this episode, Jon Sicotte chats with Heyward Gualandi of Root Shoot Malting to unpack how breweries can leverage local malt as more than just an ingredient and the business case for being a part of Craft Malt Month. We tackle how consumer trends are driving demand for transparency and locality while a strong malt story can boost your brewery’s ROI, margins, and loyalty along with practical activations that actually move the needle.
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