Brave Noise Global Collab Brew Launches to Advocate for a Safe, Discrimination-Free Industry

Brienne Allan, Brewer at Notch Brewing, announces “Brave Noise,” a global beer collaboration to advocate for safe spaces and inclusive environments by requesting breweries be transparent with their policies and commit to long-term work. What started out as a simple question on Brienne Allan’s Instagram story: “Have you ever experienced sexism in the beer industry?” quickly became the inquiry that sent shockwaves throughout craft beer, subsequently inspiring a “bevolution.” To keep the momentum going; to honor those who have spoken out about their gender discrimination, racism, sexual assault, and harassment; and to bring further awareness to the issues that women, BIPOC, and LGBTQ+ individuals face in craft beer, Allan asks breweries around the world to join in this collaborative brew, the “Brave Noise” Pale Ale.

“The Brave Noise collaboration is meant to provide awareness and create action for safe and inclusive environments in the beer industry,” says Allan. “I hope breweries join us in advocating for change and develop resources to best support industry professionals and customers for a better (beer) world.”

In order for breweries to participate in the collaboration, they will need to submit their code of conduct, publicly post their code of conduct and resources available for staff and customers via their website, QR code and/or signage at their physical location, commit to the long term work and make a donation to a verified non-profit organization that best reflects the mission of this initiative. These organizations should be focused on providing support and services in regards to sexual harassment training, diversity training, mental health, legal aide, creating safe spaces for staff and customers, sexual assault reporting and additional causes focused on developing inclusive and safe environments in the hospitality industry. Some of the suggested non-profits on the Brave Noise website include Safe Bar Network, Hollaback!, RAINN, Infinite Ingredient, Dandelion Initiative, The Drinks Trust, Hospitality Action, Switchboard and Another Round Another Rally. If a brewery has a regional organization that reflects the above focus areas, they are welcome to submit it through the Brave Noise website to be reviewed, verified and added as a resource.

Once breweries submit through the form at, they will receive a confirmation email with the recipe and promotional assets. Also on the Brave Noise website, homebrewers and beer drinkers can learn more about how they can get involved with the Brave Noise collaborative brew initiative.

A variety of brewing-related companies will also be offering discounts and donations to charities including Hops n Stuff, BSG Craftbrewing, Yakima Chief Hops and White Labs.

Additional resources and partners for this collaboration include Women of the Bevolution, HRuprise, Beer Diversity, SoCal Cerveceros Homebrew Club, Under the Jenfluence, #NotMe App and The Good Hop.

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