Bold Snacks Meet Cold Beer: Perrin Partners with Pop Daddy

Perrin Brewing Company announces a snack-worthy partnership with Pop Daddy Snacks. The two Michigan companies have joined forces to create Perrin Brewing Company-Inspired Beer Cheese Pretzels – the perfect snack to enjoy with Perrin beer. Pop Daddy Beer Cheese Pretzels are now available at the Perrin Pub, and will soon appear at select retail venues statewide.

Pop Daddy Beer Cheese Pretzels, offering the perfect blend of cheesy seasoning and crunch factor, are designed to enjoy with refreshing Perrin 59-10 IPA. 59-10 is a traditional IPA with a modern twist, featuring a blend of old-school and new-age hops and balanced by a sweet, malty backbone. Pair the two for the ultimate Michigan-made snacking experience.

Pop Daddy is all about bold snacks made with big heart. Founded in a garage in 2013, Pop Daddy uses locally sourced ingredients to make bold, delicious snacks that are good for your tastebuds and your community. 

“Their focus on natural, locally-sourced ingredients and commitment to quality make Pop Daddy a dream to partner with,” said Perrin’s Senior Marketing Manager, Lindsey VanDenBoom, “and when local Michigan-based companies come together with a common goal, great things happen.”

“We are very appreciative and excited  about our collaboration with Perrin. With both companies based in Michigan and focused on quality, flavor, and innovation in our respective categories, it makes total sense,” stated Mark Sarafa of Pop Daddy Snacks. “After all, beer and pretzels are ageless companions!” 

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