Bell’s Mini Kegs for Causes: Limited-Edition 5Ls Support 4 organizations

Oberon will not be the only mini keg from Bell’s Brewery this summer.

Michigan’s largest and oldest independent craft brewery will release four, limited edition mini kegs in May to help raise awareness for organizations that support causes that are important to the brewery and to its President and Founder, Larry Bell.

“These organizations or what they represent, helped me get through the Pandemic and some tough times. Some were also hit hard and could use some help,” said Larry Bell, Founder and President of Bell’s.

“Bell’s will donate to each and so will I. We hope that these mini kegs will inspire everyone to get out and enjoy some of the treasures nearby and hopefully, help some great organizations if they can,” he added.

Oberon mini kegs have been released annually for the past 21 years. This year’s design celebrates the North Country Trail, the longest, national scenic trail in the United States.

Joining Bell’s American Wheat Ale mini keg on store shelves will be mini kegs of Lager of the Lakes, Third Coast Beer, and Tessie’s Golden Ale, a beer inspired by Larry’s Labrador Retriever, Tessie (such a good girl!). Tessie’s was previously released exclusively in bottles at the brewery’s General Store in downtown Kalamazoo. That mini keg will help raise awareness for the Midwest Labrador Retriever Rescue Association.

“A lot of folks adopted pets over the past year, so if our choice doesn’t work for you there are many fine organizations all over the country. The idea is to inspire people to give back to a good cause that is close to them,” Bell said.

The Lager of the Lakes mini keg will benefit from a partnership with the Alliance for the Great Lakes, a non-partisan organization that advocates for the Great Lakes and clean water. Third Coast Beer, a beer that has not been released for a few years, returns in this unique package to celebrate the Seul Choix Pointe Lighthouse in Michigan’s Upper Peninsula.

All four mini kegs have begun shipping and will arrive on store shelves soon; some may have already landed at some locations. They are all available at Bell’s General Store while supplies last.

Bell’s online store will also be running promotional deals on exclusive merchandise until May 26th.

Oberon mini kegs will be available across Bell’s distribution footprint. The others will only be available in some states. Availability for all mini kegs will be limited.

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