Bauhaus Brew Labs, a family owned and operated craft brewery, and Sociable Cider Works, are joining forces to distribute and sell their products directly to retail licensees in the state of Wisconsin, with a focus on Milwaukee and Madison. The idea for this approach was born of creative problem-solving in response to the challenges faced by small producers in an ever-changing and competitive market.
“With so much distributor consolidation and other distribution challenges these days, we wanted to explore a more direct approach to reaching our consumers,” says Matt Schwandt, COO of Bauhaus. “Jim [Watkins] really had the inspired idea that Bauhaus and Sociable – already local neighbors – could cooperatively self-distribute in Wisconsin to get our craft beer and cider to thirsty consumers while offering the best possible service to retailers.”
In 2018, Bauhaus increased its production capacity from 13,000 barrels per year to 20,000 barrels per year. “More beer means more opportunity for us to share our brews with the world. Wisconsin boasts a one-of-a-kind beer culture, and with self-distribution, we’re excited to sell Bauhaus and the spirit of “gemutlichkeit” in a very personal and authentic way.” Sociable, whose brand of dry, bubbly ciders are new to many consumers really wanted to be on the front lines of telling their story and showcasing the diversity of cider in Wisconsin. “We have so many fans and staff with roots in Wisconsin, that we really couldn’t wait to share our unique approach to cider making with our neighbors.”
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