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Articles by Jon Sicotte

Podcast

Brewer Mag Podcast with Badger State

August 5, 2025 Jon Sicotte

Jen Radloff, Marketing Director at Badger State, explores how the Green Bay brewery navigates branding in a saturated Wisconsin beer […]

Top Stories

Ways Brewpubs Can Rethink the Food and Beer Experience to Stay Competitive

August 4, 2025 Jon Sicotte

As customers become more discerning and taproom/kitchen experiences are more important than just the pint poured at a bartop, many […]

New Releases

​Project Dank: A Strategic Standout Beyond Sales for La Cumbre

August 2, 2025 Jon Sicotte

​Only one beer can be a brewery’s bestseller, but others still play key roles in reaching new audiences. ​More than […]

Top Stories

Why New Terrain’s Experimentation Matters When it Comes to Strategic Innovation

July 31, 2025 Jon Sicotte

Innovation doesn’t always come from a boardroom or a big data set, sometimes it emerges from a beer that may […]

Cider Business

Ways to Modernize Traditions by Scaling Cider Production Smart, & Sustainable Ways

July 30, 2025 Jon Sicotte

There’s a delicate balance between romanticism and practicality, and it sums up the balancing act faced by many modern cideries.  […]

Podcast

Brewer Mag Podcast with Talbott’s Cider

July 29, 2025 Jon Sicotte

Let’s talk about flavors and innovation in cider! Charles Talbott of Talbott’s Cider joins the Brewer Magazine Podcast for a […]

On Tap

Manhattan Project ​to Expand Operations with New Brewing Facility Announced

July 28, 2025 Jon Sicotte

​Dallas-based Manhattan Project Beer Co. is preparing to significantly expand its brewing capabilities with a newly announced 90,000-square-foot facility in Mesquite,​ […]

Top Stories

Tailoring Events & Promotions to Attract Regulars, New Visitors

July 28, 2025 Jon Sicotte

During Florida’s sweltering August heat, Erin Bishop knew she needed something easy, festive, and different to draw more guests into […]

Brew Review

How Dogfish Head’s First Homebrew Can be a Strategic Challenge for the Industry

July 26, 2025 Jon Sicotte

Sometimes we can get a tad obsessed with what’s next in the craft beer industry. But Dogfish Head is taking […]

Top Stories

Turning Complaints Into Connections: How ​These Breweries Rethink Taproom Customer Service

July 25, 2025 Jon Sicotte

Few things impact a guest’s perception of a brewery more than the service they receive across the bar. Whether it’s […]

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