Articles by Jon Sicotte

For the craft beer industry, packaging branding has been immensely important, especially to those that are looking to make a […]

A misconception often exists that the words “Research & Development” can only pertain to such industries as pharmaceuticals or for […]

With nearly 40 percent of craft beer consumption coming from females, Connecticut’s Willimantic Brewing Company — where the staff is […]

When it comes to being a small independent distributor in craft beer, it goes a long way to hit the […]

As more than 800 new breweries went online starting in 2016, a few have already rose to be “the cream […]

When it comes to “getting the word out” breweries have taken to social media in flocks to increase product awareness. […]

Taking a known commodity and tweaking it can be a great way to expand on the brand, increase consumer purchasing […]

Using its mantra of: “overbuild within reason,” and using the extra capacity to expand into new markets, Hi-Wire Brewing is […]