Articles by Jon Sicotte

Sometimes, changing or making a small shift to the identity of a brewery’s product may help shape a consumer’s image […]

Baseball has its “unwritten rules” book. So does the craft beer industry. Using the cloak of anonymity, a few people […]

When it comes to looking for a good recruit in sales and marketing for your brewery, hire for a cultural […]

First came the move to a new facility. Now, for Rivertown Brewing is a new look. The Cincinnati-area brewery recently […]

Going outside the realm of barley, hops, water and yeast has sort of been a mainstay in common craft beer. […]

The game of growth has changed for most craft breweries. Opening, building a core base of hometown fans and expanding […]

Label art on a craft beer can or bottle can be like album art of the 1970s and 80s before […]

Improving efficiency in any aspect of a brew day can save time, and money, either in labor or raw materials. […]

Starting with a simple website design, New Jersey’s Cape May Brewing realized that wasn’t going to be enough. “In order […]

Recycling bottles and cans and finding a way to use your spent grains are good ways to start to get […]