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Articles by Jon Sicotte

Brewer Mag Q&A

Double Nickel’s Rebranding Decisions

November 8, 2017 Jon Sicotte

First came opening, then came the rebrand. That’s how it’s going for New Jersey’s Double Nickel Brewing, which opened its […]

Top Stories

Can Beer Awards Actually Help Your Brewery?

November 7, 2017 Jon Sicotte

Can winning a medal in a beer contest really help sales? Does that beer already stand on merit alone? Whether […]

Top Stories

The Ins and Outs of Adding New Territories

November 6, 2017 Jon Sicotte

Building a philosophy on new territory growth is vital, and it can start as early as installing the first piece […]

Current Issue

Alternative Fermentation: Mead

November 3, 2017 Jon Sicotte

Brad Dahlhofer sees the mead industry in the U.S. much like the craft beer industry was more than 30 years […]

Top Stories

How to Capitalize on the Next Beer Holiday

November 3, 2017 Jon Sicotte

Everyday is a holiday it seems. Just this past Thursday (and every first Thursday of November since 2011) was considered […]

Top Stories

Right and Wrongs for Your Seasonal Lineup

November 2, 2017 Jon Sicotte

With the word seasonal, it can be obvious how to tie together a portfolio just by the changing of the […]

Top Stories

Tips for Utilizing Events to Connect with Consumers

November 1, 2017 Jon Sicotte

Sometimes the liquid alone won’t bring in a consumer. Especially for smaller breweries that may be the only connection to […]

Top Stories

Could Acquisition be a Benefit to Some Breweries?

October 31, 2017 Jon Sicotte

It’s not a new thing anymore. A larger craft brewery is seeing the benefit of acquiring a smaller, yet well […]

Top Stories

Partnering to Add Additional Marketing Opportunities

October 30, 2017 Jon Sicotte

As other industries see the potential for craft beer as a money-making tool, so do craft breweries see the inclusions […]

Last Pint

Jackalope Brewing ‘Gets Weird’ To Connect To Community

October 27, 2017 Jon Sicotte

When Jackalope Brewing opened its doors in 2011, it was the first new brewery in the Nashville area in eight […]

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