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Articles by Jon Sicotte

Top Stories

Could Your Branding Be Driving Away Sales?

July 5, 2017 Jon Sicotte

As breweries continue to flood shelves and tap handles with new brews, taking a step back and seeing what the […]

Cover Story

Finding His Craft

June 30, 2017 Jon Sicotte

As the craft beer industry matures, so does its need for strong business knowledge while keeping a brewery’s culture in […]

Top Stories

After Adding the ‘Independent Craft’ Seal, What’s Next?

June 30, 2017 Jon Sicotte

Many craft breweries now have a seal to stand behind. As of the time of writing this piece, more than […]

Top Stories

How to Use Terroir for Quality & Freshness

June 28, 2017 Jon Sicotte

Imparting a part of a region into a beer has been the mantra for a lot of breweries. Focusing on […]

Top Stories

Why Breweries are Digging Into Solar Power Ventures

June 28, 2017 Jon Sicotte

Matt Nadeau got into the craft brew industry 20 years ago because he said he is an independent person that wanted […]

Current Issue

The Real Cost of Building a Brewhouse

June 28, 2017 Jon Sicotte

Point A. Point B. Seems simple enough. But getting equipment for your brewery is never that simple. The amount of […]

Brewer Mag Q&A

Q&A with new Deschutes CEO Michael LaLonde

June 27, 2017 Jon Sicotte

Michael LaLonde has held various senior management roles at Deschutes Brewery since 2005. Recently, he was named CEO and president […]

Top Stories

Where Breweries Can Look to Find Regional Growth

June 26, 2017 Jon Sicotte

Finding an untapped market to build a craft brewery’s growth is always on the mind of a decision maker in […]

Top Stories

What You Should Know for a Perfect Brand Redesign

June 23, 2017 Jon Sicotte

Over the past 18 months, Cape May Brewing Company engaged in an extensive brand redesign effort, contracting with Austin-based Canales & […]

Current Issue

Alternative Fermentation: Sake

June 23, 2017 Jon Sicotte

With only about a dozen Sake breweries in the United States, yet imported premium Sake from Japan continuing to find […]

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