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Articles by Jon Sicotte

Current Issue

Alternative Fermentation: Sake

June 23, 2017 Jon Sicotte

With only about a dozen Sake breweries in the United States, yet imported premium Sake from Japan continuing to find […]

Top Stories

Quantifying The Effects of a Beer Event

June 22, 2017 Jon Sicotte

Having a tap takeover or other kind of beer event can be fun, it can get your brewery’s name out […]

Current Issue

The Pilot System

June 21, 2017 Jon Sicotte

Creating a pilot brewhouse to mimic your main brewhouse to assist in scalability for current beers that are well known […]

Top Stories

How to use Consumer Data to Help Determine Price Points

June 21, 2017 Jon Sicotte

Crowded craft beer shelves don’t just show a sea of color, it always shows a swath of prices. Determining a […]

Top Stories

Why Investing in a Lab is So Critical From The Start

June 20, 2017 Jon Sicotte

While acknowledging that Florida is behind the more established craft beer markets, it hasn’t stopped Leigh Harting from making sure […]

Top Stories

How Breweries Find Their Story

June 19, 2017 Jon Sicotte

Everyone that has opened a craft brewery has their own story. Fine tuning it and relating it is a major […]

Last Pint

The Feelgood Tap is Batch Brewing’s Way to Give Back

June 16, 2017 Jon Sicotte

With hopes and dreams of seeing his initiative move farther in reach and seeing more money than his seven-barrel Detroit-based […]

Top Stories

What’s In A Beer’s Name May Hold Success to Sales

June 16, 2017 Jon Sicotte

Sometimes, changing or making a small shift to the identity of a brewery’s product may help shape a consumer’s image […]

Top Stories

Some Unwritten Rules For Breweries…Written Down

June 15, 2017 Jon Sicotte

Baseball has its “unwritten rules” book. So does the craft beer industry. Using the cloak of anonymity, a few people […]

Top Stories

Creative Ways to Acquire Talented Sales Reps

June 14, 2017 Jon Sicotte

When it comes to looking for a good recruit in sales and marketing for your brewery, hire for a cultural […]

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