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Articles by Jon Sicotte

Cider Business

Cider Corner: Attracting Consumers Through Events

January 2, 2019 Jon Sicotte
Your cidery’s taproom is where the story originates. It can give an intimate setting to try the product and not […]
Last Pint

Bennewitz Bucks Convention at Weeping Radish

December 31, 2018 Jon Sicotte
​It’s been 30-plus years now for Uli​ ​B​ennewitz​, and he’s still content with reinventing what a craft beer brewery can […]
Top Stories

Bring it on home: Inside Russian River decision to create a new home for its customers

December 28, 2018 Jon Sicotte
Natalie Cilurzo wants to welcome Russian River customers to a new, roomier and much more fan-geared “home.” The first batch […]
Current Issue

Unique Hiring Practices to Ensure the Best Candidates

December 27, 2018 Jon Sicotte
Whether it’s paying a potential candidate to work for you, having an “Interbrew,” or even having every employee they interact […]
Current Issue

Focusing On Your Malt Budget

December 26, 2018 Jon Sicotte
Proper planning is always a key element for future success by many breweries that have seen growth. Being able to […]
Brewer Mag Q&A

Brewer Magazine Q&A: Michael Lalley, Perrin Brewing

December 22, 2018 Jon Sicotte
This is a part of a continuing series of Q&As with brewers from across the U.S. Brewer Magazine will share […]
Current Issue

2019 Expert Outlook

December 21, 2018 Jon Sicotte
The explosion in the craft beer industry is apparent with upward of 7,000 breweries now stretched along the 50 states. […]
Top Stories

Thinking Ahead Can Create a Vintage Lineup

December 20, 2018 Jon Sicotte
​As your brewery gets older​ and you create some outstanding products that you want to be able to savor down […]
Cider Business

Cider Corner: Important Aspects in Your Labeling

December 19, 2018 Jon Sicotte
As the craft cider industry continues to expand, getting your cidery’s message out on a package can be vital to […]
Top Stories

​How to Set Up Employees for a Successful Tasting ​

December 18, 2018 Jon Sicotte
​Think of a basketball player. They are (for the most part) good at standing at the free-throw line​ and knocking […]

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