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Articles by Jon Sicotte

Top Stories

Making a Checklist for Water Quality

December 13, 2018 Jon Sicotte

When a lot of breweries start off, especially with smaller systems, flashing off chlorine in a hot liquor tank can […]

Cider Business

Cider Corner: Setting Up Your Social Media for Success

December 12, 2018 Jon Sicotte

Social media can be nuanced. Each platform can be catered to different types of consumers and can tell your cideries’ […]

Top Stories

Making Local Ties to New Markets

December 11, 2018 Jon Sicotte

Tom Whisenand​ thinks it’s​ amazing that ​a brewery had not yet cross pollinated by opening a facility in both Wisconsin […]

Top Stories

Band, Brewery Rock Out Again in Collaboration Effort

December 10, 2018 Jon Sicotte

After a successful collaboration and dual-marketing effort in early 2017, the Boston-based Aeronaut Brewing team with fellow Bostonites, The Lights […]

Brewer Mag Q&A

Brewer Magazine Q&A: Shawn Woodbury, Maxline Brewing

December 8, 2018 Jon Sicotte

This is a part of a continuing series of Q&As with brewers from across the U.S. Brewer Magazine will share […]

Top Stories

Should You Say Goodbye to Bombers?

December 7, 2018 Jon Sicotte

Although a craft beer stable for decades, the 22-ounce “bomber” packaging is losing steam. For Shmaltz Brewing, which started its […]

Top Stories

The Importance of Your Merchandise

December 6, 2018 Jon Sicotte

Against the Grain’s Sam Cruz said it’s always incredibly satisfying and flattering to see the Louisville, Kentucky’s brand being represented […]

Cider Business

Cider Corner: Improving Sales By Increasing Education

December 5, 2018 Jon Sicotte

Ben Nielsen said that education for selling high quality, artisanal, orchard-based cider is a never ending, daily struggle. “Most people […]

Top Stories

Digging In To Your Territories

December 4, 2018 Jon Sicotte

A newer mantra for breweries has been “deeper, not wider” in terms of growth plans. Instead of sending beer farther […]

Taproom Resource

Successful Taproom Tips

December 3, 2018 Jon Sicotte

There are myriad of reasons why a consumer could come back to your brewery’s taproom after their first visit. Making […]

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