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Articles by Jon Sicotte

Cider Business

Cider Corner: Investments to Increase Your Brand’s Quality

March 31, 2021 Jon Sicotte

Since Swilled Dog is in an extremely remote area — located near the Monongahela National Forest and about 150 miles […]

Top Stories

Should Your Brand Market itself as a Luxury Item?

March 30, 2021 Jon Sicotte

Does your brewery’s brand sell luxury? Wine expert Eric Guerra — who spoke at the 2020 Sell More Beer virtual […]

Top Stories

Techniques to Increase Your Guest Check Average

March 29, 2021 Jon Sicotte

Data ​has ​shown over and over that pairing food is ​always an engaging ​topic ​when we​ as consumers​ are enjoying […]

International Insights

Agility a Key Component to La Pirata’s Success

March 27, 2021 Jon Sicotte

International Insights is a continuing series of Q&As with brewing members, but this time branching outside of the US and […]

Top Stories

Can Digital Ads Boost Your Brewery’s Physical Foot Traffic Right Now?

March 26, 2021 Jon Sicotte

​If you look around the physical landscape of your town, you might notice that shops have limited hours or even […]

Cider Business

Cider Corner: Can’t Find Cans? ​3 ​Alternate Packaging Ideas

March 24, 2021 Jon Sicotte

​Canning products in a 12- or 16-ounce format​ hit many types of craft beverages quickly over the last few years, […]

Top Stories

More Collaborative: Sierra Nevada, Creature Comforts Connect Online for Creation

March 23, 2021 Jon Sicotte

​For the past few years​, Creature Comforts has partnered with a ​different brewery to create a collaborative beer as a […]

Top Stories

The 4 Things You Need to do Internally to Focus Your Brand

March 22, 2021 Jon Sicotte

The word luxury sometimes seems too far out of reach when trying to attach it to certain categories. Yet wine […]

Brew Review

Dogfish Head Still Finds ‘White Space’ in Portfolio with Hazy-O!

March 20, 2021 Jon Sicotte

Hazy-O! — a new Hazy IPA made with oat milk instead of lactose from Dogfish Head — has opened up […]

Top Stories

An Alternative Strategy for Your Email Newsletter

March 19, 2021 Jon Sicotte

Given the lack of revenue coming in from things like private events, large taproom events, and such, Topa Topa has […]

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