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Articles by Jon Sicotte

Top Stories

​Branding Focus: Ivanhoe Park Ties History into Flight Board

July 6, 2021 Jon Sicotte

Yes, the beer has to be quality, but the branding and marketing can matter just as much, said Ivanhoe Park […]

Brewer Mag Q&A

Pahto Gives Brewers Versatility and Options

July 3, 2021 Jon Sicotte

Originally known as HBC 682, Pahto was the first high-alpha bittering hop released by the Hop Breeding Company. Yakima Valley […]

Top Stories

​Focused on its Name, NC’s Mother​ Earth Touts Sustainability in Rebranding

July 2, 2021 Jon Sicotte

​Being “local” wasn’t good enough to generate sales for North Carolina’s Mother Earth Brewing anymore.​ When the Kinston, NC-based facility […]

Top Stories

Creating An Overseas Network: Distro Tips from Ska Brewing

July 1, 2021 Jon Sicotte

​Exporting​ its packaged beers to 10 states in the US — as well as shipping to the UK, Ireland, Japan, […]

Cider Business

Cider Corner: Important Tools to Help Organize Your Social Media

June 30, 2021 Jon Sicotte

Likes and clicks help drive social media algorithms and keeping the back end of your social media channel organized can […]

Last Pint

Community Brewing Ventures’ Model Seeks to Boost Small Brewery Growth

June 29, 2021 Jon Sicotte

The growth of a brewery is, well, time-consuming. Costly as well, but the time needed to put into expanding can […]

Current Issue

Bringing Diversity to Hiring Practices

June 28, 2021 Jon Sicotte

Word of mouth doesn’t cut it anymore when it comes to finding and hiring new employees. Bringing in a diverse […]

Brew Review

Originally called “WOW,” New Hop Nectaron Still Impressing Brewers

June 26, 2021 Jon Sicotte

When it comes to New Zealand hops, technically the US is a decade behind the times. Just released last year […]

Cover Story

Branding Power: Tomme Arthur & Lost Abbey’s Diversity in Product Messaging

June 25, 2021 Jon Sicotte

Alright, try to keep up. It started with Pizza Port Brewing in the ’90s. That was the launching pad for […]

Current Issue

Strategies in Employing Employee Management Software

June 24, 2021 Jon Sicotte

Understanding the best ways to manage a growing company is having a strong program to streamline employee management. Keeping track […]

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