Local San Diego brewery, AleSmith Brewing Company is kicking off the new year with a Dry January campaign featuring an Enter-to-Win sweepstakes. One lucky Grand Prize winner will be chosen at the end of the month and receive a NewAir 100 Can Beverage Refrigerator. AleSmith fans can enter the sweepstakes by entering online or going to their local beer shops and scanning a QR code located on their Dry January featured posters.
The brewery’s campaign slogan “Dry January? We’ll Drink to That!” is inspired by the annual tradition of many drinkers to take the month off from alcohol or reduce their consumption. With changing consumer tastes and drinking habits, AleSmith Brewing is continuing to build out its innovation line with a focus on non-alcoholic brews. Their non-alcoholic line emphasizes on flavorful beverages that match the AleSmith craftsmanship that the brewery is known for with the rest of its beers. Brewed to IPA perfection, AleSmith Non-Alcoholic IPA provides moderation while still maintaining the taste and experience of a quality craft beer. AleSmith Non-Alcoholic IPA delivers tropical hop notes and aromas that is balanced with a light body and solid bitterness on the finish.
“We want to have an option for those occasions where you still want the flavors and refreshment of a craft beer, just not the alcohol” says AleSmith President, Brandon Richards. “Taking a break or not drinking alcohol does not mean you can’t be social and enjoy a craft beverage amongst friends.”
You can find AleSmith Non-Alcoholic IPA at their Miramar Tasting Room, Total Wine, Bevmo, Ralph’s, Jimbo’s, Baron’s, and other local retailers. It can also be found online on Drizly, Instacart, and the brewery’s online store (which offers free shipping on purchasing two or more 6-packs throughout January). Keep an eye out on AleSmith’s social media later in the year for the release of a second non-alcoholic option.
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