Abita celebrates New Orleans Tricentennial with debut of Maison Blanc

Louisiana’s original craft brewery, Abita Brewing Company, is raising a toast to New Orleans’ Tricentennial celebration with the launch of its latest release, “Maison Blanc.”

Maison Blanc was crafted to honor the Crescent City’s history and to celebrate its 300th birthday in true New Orleans fashion. Abita has embraced the “Laissez Les Bons Temps Rouler” attitude and lifestyle that so many New Orleanians hold near and dear, and Maison Blanc is the pinnacle of the company’s relationship with the city.

Like New Orleans, Abita’s many beers provide an excellent setting to celebrate anything and everything, and Maison Blanc is no different. New Orleans’ French heritage can be found right in the name of the beer, and its taste will remind visitors and residents of the city’s light yet festive atmosphere.

“Maison Blanc has the mild, dry flavor you seek in your favorite house white wine, with the delicious crisp characteristics of Sauvignon blanc grapes,” said Abita Brewmaster Mark Wilson. “Whether you are celebrating New Orleans’ Tricentennial, or any other occasion, you will want to raise a glass of Maison Blanc.”

Abita describes Maison Blanc as the best of both worlds, combining everything sought after by wine and beer drinkers alike into one delicious recipe.

“When you think of New Orleans, it’s all about the food, culture and lifestyle that makes the city such a unique and special place,” said David Blossman, President of Abita. “The Tricentennial gave us a great opportunity to celebrate all of this, and we hope everyone will join the Abita family in enjoying Maison Blanc, while commemorating the culture and history that has made New Orleans the amazing place it is for the last 300 years.”

Maison Blanc, brewed with malted barley, wheat and Sauvignon blanc grapes, will hit store shelves in Louisiana this week.


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