A Taste of the Holidays in the Blue Ridge Mountains – Cold Mountain Beer Celebrates 25 Years

For the past 24 years, Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. Cold Mountain 2021 will include a ticketed weekend of celebration sessions and online preorders for the beer.

“We started receiving messages in May asking about the dates for the Cold Mountain release,” said Nikki Mitchell, Highland’s Hospitality Director. “Our team is working to make this 25th anniversary celebration special. We’re transforming the brewery taproom into a ski lodge and the tented beer garden in the Meadow offers an incredible music lineup. We have the brewery exclusive beers on draft, Super Spice Cold Mountain in packages this year and blue glass liter bottles available a la carte! The downtown taproom turned winter wonderland has a flights and bites event as well.”

Friday, November 12 through Sunday, November 14:

Cold Mountain opening weekend celebrations will require guests to purchase an access pass to enter the property. Each day has two sessions offering a family-friendly afternoon session (12-4 p.m.) and an adult 21+ evening session (6-10 p.m.). Each session will feature table seating, live music, brewery-only Cold Mountain variations on draft, and food trucks. Music includes:

Friday, November 12:Afternoon Music: Ashley Heath and Her Heathens Evening Music: Lyric
Saturday, November 13:Afternoon Music: Eleanor Underhill and Friends Evening Music: Pimps of Pompe
Sunday, November 14: Afternoon Music: Pleasure Chest
Sunday, November 14: Cold Mountain Flights, Pints & Small Bites at the Downtown Taproom
There is an allotment of Cold Mountain available for preorder and pick up without an access pass on Monday, November 15.

Pre-Ordered Beer Packs:

Daily allotments of beer packs are available to pre-order online for pickup on a designated day between November 12- 15.

• Holiday Pack ($120) includes a case of Cold Mountain (four 6-pack bottles), Coconut Cold Mountain (one 4-pack 16oz cans), Imperial Cold Mountain (one 4-pack of 16oz cans) and Super Spice Cold Mountain (one 4-pack 16oz cans).
• Cheer Pack ($80) includes Cold Mountain (two 22oz bottles), Coconut Cold Mountain (one 4-pack 16oz cans), Imperial Cold Mountain (one 4-pack of 16oz cans) and Super Spice Cold Mountain (one 4-pack 16oz cans).
• Anniversary Pack ($36) Cold Mountain (22 oz bottle), Super Spice Cold Mountain (22 oz bottle) and a Commemorative 25th Anniversary Cold Mountain glass (13oz)
  A la carte packages, including pre-filled varieties in the blue glass liter bottles, will also be available onsite and are not eligible for preorder. Cold Mountain will make its way out to stores across Highland’s distribution footprint beginning Monday, Nov. 15. For more information on Cold Mountain or to purchase tickets and preorder beer, visit highlandbrewing.com/coldmountain.