What happens when the product isn’t the problem, but the packaging might be? Jeremy Quaglia, founder of High Limb Cider, explains why the company invested in a complete brand refresh despite keeping the cider itself unchanged. The conversation with BREWER and Cider Business’ Jon Sicotte explores how shelf presence, packaging design, brand messaging and digital strategy have become critical business tools in today’s increasingly competitive craft beverage market. Rather than focusing solely on new artwork, Quaglia shares the business decisions behind High Limb’s “Bite Into Bold” campaign, including how the company evaluated the investment, worked through the redesign process, considered retailer and distributor feedback, and measured success beyond aesthetics.
