When Appalachian Mountain Brewery launched Modern Alchemist in Old Fort, North Carolina, the concept represented a different vision for hospitality and beverage experiences. But within a year, the company decided to bring the location back under the AMB brand. In this Edition of the Brewer Podcast, AMB co-founder Nathan Kelischek discusses why the company made the change, what customer feedback and business realities revealed, and how the experience reinforced the strength of the Appalachian Mountain Brewery identity. Kelischek also reflects on AMB’s unique journey: from selling the company through the Craft Brew Alliance and Anheuser-Busch era to eventually buying the brewery back …and how those experiences have reshaped the company’s approach to growth, diversification and long-term sustainability.
