What does it really take to build a regional craft brewery in today’s market? In this edition of BREWER Podcast, Executive Editor Jon Sicotte sits down with Urban South Brewery co-founders Jacob Landry and Kyle Huling for an in-depth conversation on building its Paradise Park Lager into a high-volume craft brand while maintaining credibility with beers like Holy Roller along with using market research and consumer data to guide product development instead of relying solely on instinct. We also dig into pricing strategies, economies of scale and reaching the critical production levels that improve operational efficiency. and how their approach to future expansion has changed because of those experiences.
