What happens when one of craft beer’s pioneering brands is at risk of disappearing? In this edition of the BREWER Podcast, Evil Genius co-founder Luke Bowen joins us to discuss the company’s stewardship of 21st Amendment Brewery and what it says about the future of independent craft beer. Topics include: Why great brewery brands disappear; The difference between nostalgia and consumer equity; The operational realities of a national craft beer; Leadership challenges facing breweries today; Whether independent breweries need to protect each other to survive Plus, a deep dive into rebuilding distribution for beers like Hell or High Watermelon and Brew Free! or Die IPA across nearly 30 states.
