Great Lakes® Brewing Co. (GLBC) announces its full holiday lineup including return of classic seasonal Christmas Ale, along with Barrel Aged Christmas Ale, new-flavor Cookie Exchange Milk Stout, the Holiday Pack, Barrel Aged Blackout Stout, and debut of brand new limited release Barrel Aged Mocha Blackout Stout.
The Holiday Classic
Beloved favorite Christmas Ale returns for another season of holiday traditions with its signature ginger, cinnamon, and honey flavors. Christmas Ale continues to be a top performer in GLBC’s portfolio, despite being available for just 10 weeks annually. Christmas Ale returns in draft, bottles, and cans, including new 19.2 oz. cans, throughout the brewery’s footprint starting October 20.
Cookie Exchange Milk Stout: Berry Jam Thumbprint, Holiday Pack
True to its name, Cookie Exchange Milk Stout once again swaps its sweet flavor in its third year. For 2025, Cookie Exchange features a Berry Jam Thumbprint Cookie-inspired recipe. Cookie Exchange launches with Christmas Ale in 12 oz. can 6-Packs and draft. It’s also featured in the returning Holiday Pack, which includes six cans of both Cookie Exchange Milk Stout and Christmas Ale. All packages release beginning October 20.
Barrel Aged Christmas Ale is Back, Barrel Aged Mocha Blackout Stout Debuts
Barrel Aged Christmas Ale arrives in gifting-friendly 16 oz. can 4-Packs for a limited time throughout GLBC’s footprint in tandem with Christmas Ale, beginning October 20. Aged in bourbon barrels, the 10% ABV Barrel Aged Christmas Ale releases in select locations.
New this November, GLBC’s legacy Barrel Aged Blackout Stout gets a sweet and roasty seasonal twist. The flavorful limited release 11% ABV Barrel Aged Mocha Blackout Stout launches with the original Barrel Aged Blackout Stout in 16 oz. 4-Packs so customers can enjoy both side-by-side.
Christmas Ale First Pour at the Great Lakes Brewpub
Great Lakes Brewing Co. hosts its popular Christmas Ale First Pour® party Thursday, October 16. The brewery’s annual flagship event includes the first taste of Christmas Ale before its wider market release, holiday music and food specials all day long, a toy drive, limited edition merch collaboration with Homage, and more. The brewery’s annual First Pour VIP contest gives one lucky fan the chance to win a private brewery tour, swag, and exclusive access at the event. Additional prizes will be awarded throughout the season. Contest info, recipes, details on regional Christmas Ale events, and more at: greatlakesbrewing.com/merrychristmasale
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