3 Sheeps Explorer Packs Foster Statewide Tourism

3 Sheeps Brewing Co., one of Wisconsin’s largest and most established breweries, celebrates the state with new limited-edition Explore Wisconsin Explorer Packs.

These curated 12-packs feature three year-round favorites with Fresh Coast, Chaos Pattern and Rebel Kent, and one rotating “Explore Wisconsin” beer. The brewer-selected Explore Wisconsin beer will vary by release and the specialty cans will don label art featuring a different Wisconsin destination.

“Aside from being a fantastic state to brew beer, Wisconsin has so many great destinations. This series celebrates some of our state’s greatest while encouraging folks to support our local economy, which has always been important to us.” said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing Co.

Banshee – a limited release Irish Stout from 3 Sheeps – will be the inaugural Explore Wisconsin can of the Explorer Pack with label-art featuring Rib Mountain in Wausau. Eau Claire, Door County, Hayward, Eagle River, and the brewery’s hometown of Sheboygan (of course!) are on the list of featured Wisconsin sites. The brewery is open to suggestions of tourist-worthy destinations via email and social media message. 

Sheboygan is slated as the second destination featured in the Explore Wisconsin Beer Series. The can art will feature one of the things that makes Sheboygan so unique – freshwater surfing. The gorgeous label will showcase the second beer, ‘Rye and Mighty’ Rye IPA

“We are so proud to call Sheboygan home for so many reasons,” said Pauly. “Our Lake Michigan shoreline is nothing short of amazing and draws travelers from all over. The Fresh Coast is the best coast!”

Explore Wisconsin Variety Packs will be available where 3 Sheeps beer is sold including the 3 Sheeps Brewing Co. Taproom, and 6-packs of these limited edition cans will only be available at the taproom. To locate 3 Sheeps Brewing Co. beer with the online Tap Finder: https://find.3sheepsbrewing.com/

Stay up-to-date on Explorer Pack and all beer releases, events and happenings via social media: https://www.facebook.com/3sheeps and https://www.instagram.com/3sheepsbrewing/ and sign up for the 3 Sheeps newsletter: https://mailchi.mp/3sheepsbrewing/website-newsletter-sign-up.

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