10 Barrel Brewing, Widmer Brothers Brewing, and Hop Valley Brewing, subsidiaries of Tilray Brands (NASDAQ: TLRY and TSX: TLRY), today announced an expanded partnership with the Portland Trail Blazers, naming the Oregon craft brands the team’s Official Craft Beer Partners and 10 Barrel the first Official Canned Cocktail Partner in Trail Blazers history.
The partnership brings together three of Oregon’s best-known craft beer brands while expanding the selection of local craft beverages available to Trail Blazers fans. Together, the brands will bring a broader selection of Oregon craft beer and canned cocktails to fans at Moda Center and across the Trail Blazers fan experience throughout the season.
At Moda Center, fans will see an expanded lineup of local craft beverages. In addition to the Hop Valley Hop Box, Schonely’s Taproom will become Schonely’s Oregon Beer Hall, creating a dedicated destination for Oregon craft beer. On the 300-level concourse, a new Pub Beer “Cheap Fun” bar will take over the former Low Bar and continue to offer affordable, easy-drinking options for game day.
“Oregon sports deserve Oregon beer,” said Brian Hughes, Senior Director, National Craft Brands, Tilray Beverages. “10 Barrel, Widmer Brothers and Hop Valley are iconic Oregon craft brands bringing amazing craft beers and cocktails from across the state of Oregon to the Moda Center. We can’t wait to bring these brands together to create more energy and more ways to raise a beverage with Trail Blazers fans, whether they’re inside the arena, posted up at a Blazers Bar, or packing 10 Barrel’s Portland pub on game day.”
“We’re excited to build on our relationship with Hop Valley and welcome back 10 Barrel and Widmer Brothers, bringing more Oregon brews to Blazers fans,” said Nic Corbett, Vice President of Commercial Partnerships at the Trail Blazers. “Oregon’s craft beer tradition is part of what makes this region special, and expanding this partnership brings more of that local character to game nights at Moda Center.”
The partnership will extend beyond Moda Center through the Rip City Bar Network, with 10 Barrel Brewing, Widmer Brothers Brewing and Hop Valley Brewing serving as its Official Craft Beer Partners. 10 Barrel’s Portland pub will also host official watch parties and appearances by Trail Blazers team entertainment, giving fans more opportunities to experience the partnership beyond game nights at the arena.
The agreement continues Hop Valley’s existing Trail Blazers sponsorship while welcoming back 10 Barrel Brewing and Widmer Brothers Brewing through a broader Oregon craft beverage platform. Additional activations are planned throughout the season, including custom merchandise, sweepstakes, and other fan-focused promotions.
